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Maine
Office of Tourism Receives Advertising Awards
AUGUSTA,
Maine The Hospitality Sales & Marketing Association International
(HSMAI) recognized the Maine Office of Tourism and their advertising
agency, Warren Kremer Paino (WKP), with a total of six Adrian Awards
for advertising excellence.
HSMAI paid
tribute to the Maine Office of Tourism and WKP during the 14 th
annual HSMAI Travel Industry International Awards Night Dinner,
held on Jan. 26 at the New York Marriott Marquis.
The Office
of Tourism's 2003 winter advertising campaign was recognized with
a gold award for their complete retail campaign, a silver merit
award for their newspaper ad and a bronze merit award in the category
of advertising series.
In addition,
Maine's 2003 spring/summer advertising campaign received two silver
merit awards in both the consumer magazine and television categories,
and a bronze award in the complete campaign category
I am proud
of the work accomplished by the entire team at WKP, and honored
to receive the awards recognizing the creative advertising campaigns
they developed on our behalf, said Dann H. Lewis, director of the
Maine Office of Tourism.
In addition
to this prestigious recognition, we have also received positive
feedback from consumers. During these two ad campaigns we received
over 800,000 inquiries, Lewis added.
The awards
were handed out as part of the 2003 HSMAI International Travel Competition,
the largest and most influential travel event of its kind in the
world. This year's contest attracted more than 1,500 entries from
50 countries around the world, with entries judged by teams of experts
from all sectors of the industry.
HSMAI is
the leading organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on
education, HSMAI has become the industry leader in identifying and
communicating trends in the hospitality industry while operating
as a leading voice for both hospitality and sales and marketing
management disciplines. Founded in 1927, HSMAI is an individual
membership organization comprised of nearly 7,000 hospitality and
travel industry professionals worldwide.
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