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Promoting Maine as a Premier Cruise Destination
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Vacationland Power Point 2009 Canada New England Cruise Symoposium |
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The CruiseMaine Coalition annually participates in the SEATRADE Cruise Shipping Convention in Miami. During this trade show, we sponsor the Cruise Line International Association's Executive Partner Reception in their booth. At this reception we offer everyone a special Taste of Maine featuring delicacies made from fresh Maine lobster, potatoes and blueberries. All of the CruiseMaine ports are supported by the individual marketing efforts of their communities, local tourism associations, chambers of commerce as well as the regional tourism association covering each geographical area. These efforts include travel trade show attendance, print media, and travel writer initiatives and can be identified by contacting these organizations as listed on each community's Port Information page on this web site.The Maine Office of Tourism's role in promoting Maine as a premier destination attracts out of state visitors by portraying, through advertising and media promotion, an array of attractions, amenities and activities accessible throughout the state. Cooperatively Cruise Maine and the Office of Tourism seek to produce higher volumes of visitors from an expanded geographic area and during shoulder and off-peak seasons. The Office of Tourism recognizes the significance of the cruise industry's contribution relevant to home port operations and the impact of shore side ship services, the pre and post stays of passengers on the coastal cruising. The port of call business of the larger cruise ships generates enormous shoulder season economic impacts with their fall cruise programs. For information on the tools that the Office of Tourism has to offer cruise lines and industry related business partners, please see the links at right. Maine Office of Tourism Travel Agent Outreach Program In addition to traditional print advertising, the Office of Tourism works with different vendors promoting online outreach to travel agents via postcards and electronic mail blasts. This ongoing outreach program highlights upcoming events, special commissionable getaway packages and active links to these resources (see schedule below). The Maine Office of Tourism also promotes Maine as a cruising destination at several tourism industry events throughout the year. For more information on the tools that the Office of Tourism has to offer cruise lines and industry related business partners, please see all of the resources available below. For more information contact:
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Inquiry & Fulfillment Statistics for Maine Semi-annually, the Maine Office of Tourism (MOT) e-mails inquiry reports. To have your name added to this list, contact Steve Lyons at the MOT. Some of the statistics included are:
Maine’s Media and Marketing For more information, please visit the Department of Economic and Community Development website. The Maine Group Travel Planner The Maine Office of Tourism Group Tours page includes links to Maine tour operator escort notes that provide group escorts with some basic facts and interesting tidbits about each of the eight tourism regions in Maine, and Maine group tour itineraries that suggest places to visit while your group is in Maine. Travel Press and Media Coverage Maine Office of Tourism Media Room Maine Office of Tourism 2009 Spring & Summer Spot CruiseMaine Marketing Toolbox Some select tools for you to use while marketing Maine.
Who’s Who in the Maine Maine Office of Tourism The Maine Office of Tourism (MOT) is a state government agency operating as a division of the Department of Economic and Community Development (DECD). The MOT was established in 1983 to promote tourism into Maine. Currently, the MOT seeks to attract out of state visitors by portraying through advertising and media promotion an array of attractions, amenities and activities, from the mountains and lakes to coastal areas which may be enjoyed in different seasons of the year. In other words, the MOT promotes a composite image of Maine in its entirety to attract the attention of potential visitors from outside the borders of the state.
Maine Tourism Association The Maine Tourism Association (MTA) is a private nonprofit membership organization dedicated to promoting the interests of its membership, most of whom are tourism-related businesses. Established in 1921, the MTA was founded by a group of sporting camp and hotel owners to promote tourism primarily from New York and Philadelphia. The State at that time did not promote tourism. MTA operates the State owned visitor centers under contract to the MOT. Under a separate contract, the MTA supplies road maps and Maine Invites You which are used by the MOT as fulfillment pieces for advertising and general inquiries. The mission of the MTA is to serve as a unifying organization representing the common interests of the tourism industry; to create economic opportunities for the membership by helping visitors and the general public become more aware of the unique quality of the Maine experience. Additional questions can be directed to (207) 623-0363. |
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