
CRUISE INDUSTRY SPENT NEARLY $31 MILLION IN
MAINE IN 2005
Contacts:
Christine Fischer (ICCL) cfischer@iccl.org
or
Amy Powers, Director (CruiseMaine) Director@CruiseMaineUSA.com
ARLINGTON, Va. (Aug. 31, 2006) — The cruise industry spent nearly $31 million in Maine in 2005, supporting 412 jobs that paid $14 million in wages and salaries according to an annual economic impact study by Business Research and Economic Advisors (BREA). The study was commissioned by the International Council of Cruise Lines (ICCL).
Historically, Maine was primarily an autumn destination for coastal fall foliage cruises. However, in recent years, aggressive destination marketing has extended the cruise season from May through October. According to the Maine Port Authority, in 2005, Maine’s 12 ports hosted a total of 180 ship calls accounting for nearly 147,000 passenger days. Only five years earlier, in 2000, the state had 74 ship calls.
The dramatic growth of cruise ship calls in Maine has had a significant effect on cruise line spending and industry-related employment in the state. In 2005, cruise line direct expenditures totaled slightly less than $31 million versus less than $15 million in 2004 — an increase of 106 percent in a single year. Total employment rose from 293 jobs paying $8 million in 2004 to 412 jobs paying $14 million in 2005.
In direct cruise line spending, Maine saw the largest year-over-year increase in the manufacturing sector, which jumped from just over $1 million in 2004 to nearly $13 million in 2005, with over $11 million of that total coming in the manufacture of durable goods. As would be expected with more ship calls, the second largest impact came in the business services and government sector which saw an increase from $4.6 million in 2004 to $8.8 million in 2005, an increase of 91 percent.
“This is good news for the Maine economy because it shows that the cruise industry has an impact far beyond what is spent by the passengers,” stated Brian Nutter, Executive Director of the Maine Port Authority. “Maine products purchased by the cruise lines included e-marketing services, restaurant supplies, machinery parts, and even customized high-tech poker chips for the casinos.”
Nationwide, the North American cruise industry generated a total of $32.4 billion into the U.S. economy in 2005, an increase of nearly 8 percent over 2004. The BREA study also found that the cruise industry supported more than 330,000 U.S. jobs and paid $13.5 billion in wages and salaries in 2005.
The complete economic study can be found on the ICCL Web site at www.iccl.org .
ECONOMIC IMPACT OF CRUISE SHIPS IN MAINE:
2005 PASSENGER AND CREW EXPENDITURES
IN BAR HARBOR AND PORTLAND
UMaine Report Examines Economic Impact of Cruise Ships in Maine
Contacts:
Todd Gabe (207) 581-3307; Amy Powers (Cruise Maine) (207) 310-0998: David Munson (207) 581-3777
ORONO, Maine (May 2006) – A study conducted by researchers from the UMaine Department of Resource Economics and Policy and Center for Tourism Research and Outreach (CenTRO) shows that cruise ships visiting just two key ports along the coast injected more than $20 million in sales to the Maine economy.
The report, which is posted on the CenTRO website (www.umaine.edu/centro), revealed a total economic impact in 2005 of $13.7 million in Bar Harbor and $6.7 million in Portland with regard to overall sales, and supported a total of 270 full- and part-time jobs in the two ports. The economic activity generated by visiting cruise ships provided an estimated $5.5 million in labor income.
According to the report, both Portland and Bar Harbor have seen substantial increases in the number of cruise ships visits in recent years, extending the tourism season for local retailers and contributing to the overall economy.
The study, which began in January of this year, is an update to a cruise industry impact study conducted by UMaine researchers in 2002. “Upon the request of Cruise Maine, we were able to update previous work done regarding the cruise ship industry in Maine,” said Todd Gabe, an Associate Professor in the Department of Resource Economics and Policy. “In the past few years, we have also studied the cruise industry as a way to encourage passengers to return to the state as part of a longer land-based vacation.”
“We are happy that the newly-formed center can provide useful economic information to the people of Maine,” said Thomas Allen, a research associate for CenTRO. “We hope to work with port communities in Maine to support the development of the cruise ship industry, and provide benefits to local business and workers.”

Maine Tourism Facts
A Reference Guide to the Impact
of Out-of-StateTourism on the State of Maine
Tourism - An Integral Part of Maine’s Economy
Maine people work for tourism and tourism works for Maine people...
In 2003, out-of-state visitors to Maine directly and indirectly generated:
- $9.4 billion in sales of goods and services;
- 122,000 jobs; and
- $2.6 billion in total payroll
Keeping revenues up... and taxes down...
Out-of-state visitors made 70% of all travel expenditures in 2003.
In 2003, revenues from tourism totaled $384 million in state and local taxes, including:
- $208 million in Sales Tax;
- $103 million in Personal Income Tax and
- $73 million in Gasoline Tax
Maine Travel Profile...
- An estimated 9.1 million overnight trips were taken to Maine in 2003.
- An estimated 35 million day trips were taken to Maine in 2003.
- Travel during July, August & September accounts for 56% of overnight tourist trips to Maine.
- Travel during April, May & June accounts for 20% of overnight tourist trips to Maine.
- Travel during October, November & December accounts for 14% of overnight tourist trips to Maine.
- Travel during January, February & March accounts for 10% of overnight tourist trips to Maine.
The Maine Experience...
Overnight visitors come to Maine to:
- Tour the state – 36%
- Enjoy Maine's superb outdoors – 24%
- Take a beach vacation – 12%
- Attend a special event – 10%
Tourism keeps Maine: The Way Life Should Be by...
- Keeping our historical and cultural sites vibrant and alive.
- Contributing to the conservation, protection, preservation and maintenance of our natural wonders.
- Providing educational opportunities for our children.
- Creating cultural and recreational opportunities for Maine residents.
- Contributing millions to Maine’s General Fund to support education, social and natural resource programs.
2002 Impact of
Cruise Ship Passengers in Maine
The Example
of Bar Harbor
Maine's expanding cruise
ship industry can provide local economic benefits and add to the
state's already large tourism economy. Todd Gabe, Colleen Lynch,
and James McConnon share the results of a survey conducted among
passengers visiting Bar Harbor, which has emerged as a popular port-of-call
on New England summer and autumn cruises. They found that cruise
ship passengers have higher household incomes and spend substantially
more per day than the typical Maine tourist. They make several suggestions
for how ports can maximize the benefits from cruise ship passengers.
Download
the entire Maine Policy Review article (1.4MB PDF)
During the summer of 2002, the University of Maine Department of Resource Economics and Policy conducted passenger surveys in Bar Harbor to determine the economic impact of the cruise industry on the popular island destination.
The immediate local economic impact of the cruise industry business is measured in several key areas:
- Direct purchases made by the cruise/home port lines;
- Purchases and fees associated with shore side support;
- Spending by passengers;
- Spending by crew.
The key findings of the survey are:
- Number of Ships during the 2002 season: 64
- Total number of passengers and crew for season: 120,000
- Number of passengers and crew surveyed: 2,332
- Average spending per cruise ship passenger: $105.82
The cruise industry accounted for 10% of the total revenues earned by retail stores and restaurants in all of 2002, but a full 64% of retail and 26% of restaurants in the month of October.
Passengers accounted for a full $12.1 million in sales in Bar Harbor in 2002 including multiplier effects and supported over 275 full time jobs.
The qualitative benefits that this thriving marine-related business adds to our social and cultural fabric is significant and should also be given appropriate consideration.
Download the survey (104KB PDF) |